Even though there is still some confusion over what defines a New Age beverage, retailers are in growing agreement that such drinks are increasing in the supermarket channel. John Bisio, a spokesman for Wal-Mart Stores, Bentonville, Ark., said the chain's buyers and customers have the most interest in "drinks that have a benefit." To him, New Age refers to a drink that provides something extra such as energy or enlightenment. He mentioned SoBe, Snapple and Guzzler, a fruit-flavored spring ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.