The word in today's beverage marketing arena is "customized." Retailers and beverage manufacturers are realizing that the more unique the event, the more successful the promotion. Sales increase, loyalty among a chain's customer base is bolstered, and the store becomes a place of difference. A place of difference is equivalent to a point of difference in today's quickly consolidating supermarket industry. Even within national-manufacturer campaigns, chains encourage vendors to incorporate ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.