Amateur hour is over for video rentals in supermarkets. Not long ago, it was easy to make money on rentals: Put out some movies and out the door they went. But with the increased competition from sharp specialty chains like Hollywood Video, Blockbuster Video and Movie Gallery, retailers are finding that only the fittest survive. There's still good money to be made in rentals, but not without a heavy focus on new releases, good customer service and a department that projects showbiz ...

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