PHILADELPHIA -- A loyalty-rewards program developed to spur front-end sales at drug stores achieved an overall 2% gain in nonprescription goods sold during a year-long test. Implementation of the "Well Worth It" marketing concept further secured the loyalty of store customers and improved gross margins at some of the 24 stores running the program. Results of the "Well Worth It" tests were presented here during the NACDS annual Marketplace Conference, June 28 to July 1. This year's ...

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