CHICAGO -- Eckerd Drug's Spa Basics and CVS' Down to Earth store brands are evidence that chain drugs are developing more sophisticated programs aimed at achieving important points of difference from the competition. David Biernbaum, president of David Biernbaum Associates, Chesterfield, Mo., who spoke this month at the Private Label Trade Show during a seminar on retailing trends in chain drugs, pointed to the two chain drug lines as examples of how private label has developed from the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.