WASHINGTON -- The National Broiler Council here, along with retailers across the country, is gearing up for September's 10th annual National Chicken Month -- a promotion started in 1989 to help extend the traditionally strong sales of the summer grilling season, which runs from June to August and produces the highest chicken sales of the year. Since the promotion started a decade ago, September chicken sales have increased 46%, according to Bill Roenigk, vice president of the NBC, who ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.