While some supermarket retailers are cutting back on rental, many that are dedicated to the category are enthusiastically pursuing new opportunities. Among these are the shared-revenue and copy-depth programs, but they also include DVD, video games, audio books and cross promotions with home-meal replacement programs. ut a quarter, 26.9%, said they plan to test or carry DVD in 1998 and the same number said they won't handle it until hardware penetration reaches mass-market levels. Asked ...

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