DVD players dropped below the $200 price point for the first time just prior to the Labor Day Weekend. This is the pricing level at which consumer resistance to the new electronic hardware format is expected to break down and sales increase dramatically, according to industry analysts. Two of the nation's most dominant mass merchants featured the under-$200 DVD players on the covers of their circulars. In its Sunday, Aug. 29, ad, Best Buy, Minneapolis, had the lowest price, $199.92 for an ...

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