NEW YORK -- While supermarkets now represent a small part of the DVD sell-through market, they saw strong growth in the fourth quarter -- just not as strong as the overall market, said Bob Alexander, president, Alexander & Associates here. The supermarket channel was 1.9% of all DVD units purchased, Alexander reported in his research company's annual "Holiday Market Snapshot" study. This is down from the 2.2% reported last year. However, supermarket DVD unit sales actually grew 27.6% ...

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