GRAND RAPIDS, Mich. -- D&W Food Centers has rolled out a seafood program featuring individual, quick-frozen portions priced "by the each," with a selection that offers convenience, a good price-value ratio, and variety, officials told SN. Sales are well above projections, even taking into account promotional activity that surrounded the launch, said Tom DeVries, vice president of fresh foods at the 22-unit independent chain. "We're still in a measuring phase, but based on sales over ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.