NEW YORK -- Some of the nation's largest Internet grocery companies are experimenting with different offers in order to encourage trial among consumers. FreshDirect here, which began operations about a year ago and has been slowly expanding within New York City, recently modified its offer so that first-time customers must now place a minimum order of $100 in order to receive $50 off. Previously, no minimum order was required to obtain the $50 discount. "We don't want the singles. We want ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.