LOS ANGELES -- Video game manufacturers must do a better job of reaching the mainstream with mass-market products and pricing, said Douglas Lowenstein, president, Entertainment Software Association, Washington, during last month's Electronic Entertainment Expo here. In a state-of-the-industry speech unique for the way an association executive challenged the companies that ultimately employ him, Lowenstein spoke strongly on what it would take for the video game business to overtake other ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.