ATLANTA -- It's shaping up to be a record-breaking season for isotonic sports drinks in this market. Not only have the 1996 Summer Olympics brought the eyes of the world to "Hotlanta," but they have also poured an additional two million visitors into the streets. Couple that with a traditional, sweltering, steamy Southern summer; new flavors and formulations from the three leading manufacturers; and hometown Coca-Cola's PowerAde isotonic being the official sports drink of the Olympic ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.