A recent Mintel study reports that more than one-fifth of the close to 18,000 new food products introduced in 2006 made organic or all-natural claims. The “greening” of these items also seems to be permeating the materials used to construct their vessels. Ecologically sound packaging — whether leveraging fewer resources or more sustainable ones — represents the latest efforts by manufacturers to stir the environmental-consciousness of consumers, but the trend has retailers seeing a different ...

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