It's a new technology-driven world for supermarket shoppers. From frequent-shopper programs to paperless electronic coupons to full-service banking, technology is fundamentally transforming the supermarket shopping experience for consumers. And it is only beginning. "Like everyone else, we are continually looking for ways to help the customer facilitate the shopping experience," said Joanne Donley, vice president of information services for Raley's, the 82-store chain based in Sacramento, ...

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