Asians constitute one of the fastest-growing ethnic segments in the United States today, and retailers with strong produce programs are finding a whole new category to promote. Merchandised correctly, items used in the diets of the Far East can not only provide a taste of home for members of this group, but also attract mainstream American shoppers looking for the exotic. Population concentrations position the East and West coasts as regions with the strongest effects. However, mid-American ...

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