To build sales in nonfood departments, supermarkets need to appeal to the customer's need for one-stop shopping while increasing health-related offerings. Grocery operators have been transforming their pharmacy, health and beauty care, and other nonfood departments in recent years by adding in-store health clinics, expanding natural HBC offerings, and offering more convenient options such as gift cards and DVD rentals via kiosks. While supermarkets have been very progressive, the marketing ...
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