To build sales in nonfood departments, supermarkets need to appeal to the customer's need for one-stop shopping while increasing health-related offerings.
Grocery operators have been transforming their pharmacy, health and beauty care, and other nonfood departments in recent years by adding in-store health clinics, expanding natural HBC offerings, and offering more convenient options such as gift cards and DVD rentals via kiosks.
While supermarkets have been very progressive, the marketing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In