Shopability could be the key to why family-owned, independent Schnucks Markets, St. Louis, has succeeded in chasing larger chains out of town, or absorbing them. "It is our responsibility to make the stores easy to shop. Although displays are very important to us for suggestive selling and gross profit enhancement, the aisle is where most customers look for their products," said Rick Frede, group vice president, grocery, dairy and frozen food, for the 91-store chain. He believes in ...
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