BURBANK, Calif. - Eaturna, a colorful, new fresh-meals provider operating at a Vons Pavilion store here, is exceeding sales expectations with a selection of better-for-you prepared entrees, sandwiches, side dishes and desserts. Officials of the start-up say the concept is proving in its initial weeks to be a suitable match for the retailer's health-conscious shoppers, and fits well with Safeway's "lifestyle" store format, elements of which can be found adjacent to the eatery. Vons Pavilion ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.