NEW YORK -- EatZi's is using coupons as part of an endeavor to raise the average ring at its Macy's location here. The "free with" coupons -- included in a colorful brochure that describes the EatZi's concept and features color photos and a map of the unit -- were sent out to Macy's New York customers with their store charge card bills this month. The piggy-back strategy marks a new joint effort by EatZi's and Macy's to draw more customers into the basement-level eatery, said Phil Romano, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.