LARGO, Fla. -- Eckerd Drug Stores here and Glamour magazine have joined in a women's health-oriented cross promotion that, in its multilevel approach, could serve as a model for supermarkets, consumer publications and health and beauty care manufacturers who advertise with them. The most prominent feature of the six-week promotion, called Healthwise, is a special section in the November Glamour that focuses on women's health issues and includes the findings of a health care survey ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.