LARGO, Fla. -- Eckerd Drug here is running a Halloween-themed, "brick-click-brick" promotion called "Click or Treat" to drive photo traffic into Eckerd stores. The "Click or Treat" sweepstakes uses cross-merchandising with Eckerd's proprietor, Plano, Texas-based JCPenney Co., Eastman Kodak, Rochester, N.Y., and Wm. Wrigley Jr. Co., Chicago. Eckerd's consumer relations manager, Patrick Slevin, said, "Eckerd's wants to drive consumer awareness through the services we offer and through our ...

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