SCOTTSDALE, Ariz. -- The business practices of Efficient Consumer Response are taking root in the day-to-day operations of DowBrands. This initial phase of the company's ECR rollout follows a year of laying the groundwork throughout the company, said Lee Shobe, president and chief executive officer of the Indianapolis-based maker of Saran Wrap plastic film, Fantastik all-purpose cleaner and Ziploc plastic bags. "The ECR emphasis on productivity will allow us to push back the rising costs ...

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