WHITE SULPHUR SPRINGS, W. Va. -- The first major report of the seminal Efficient Consumer Response project was issued here last week. Copies of "Performance Measures -- Applying Value Chain Analysis to the Grocery Industry" were handed out here at the annual Executive Conference of the Grocery Manufacturers of America. The report analyzes the different ECR opportunities for three distribution channels, or value chains: the self-distributing retailer, the wholesale-supplied system and the ...

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