WHITE SULPHUR SPRINGS, W. Va. -- The first major report of the seminal Efficient Consumer Response project is hot off the presses. Copies of "Performance Measures -- Applying Value Chain Analysis to the Grocery Industry" were handed out here at the annual Executive Conference of the Grocery Manufacturers of America. Richard Mayer, co-chairman of the Joint Industry Executive Committee ECR, unveiled the "milestone" report at a special session. "The tools provided in this report are an ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.