WHITE SULPHUR SPRINGS, W. Va. -- The first major report of the seminal Efficient Consumer Response project is hot off the presses. Copies of "Performance Measures -- Applying Value Chain Analysis to the Grocery Industry" were handed out here at the annual Executive Conference of the Grocery Manufacturers of America. Richard Mayer, co-chairman of the Joint Industry Executive Committee ECR, unveiled the "milestone" report at a special session. "The tools provided in this report are an ...

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