WASHINGTON -- There won't be an ECR report on efficient promotion. had been anticipated by the industry, it was deemed legally perilous by attorneys advising the Efficient Consumer Response Joint Executive Committee, which reached a consensus not to pursue the project. "Potential legal concerns associated with this project were judged to be too high in light of potential benefits from such a limited project; therefore, the decision was made not to proceed," said Anne Lightburn, director of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.