ATLANTA -- Some of the most far-reaching trends in the supermarket industry, including consolidation and the growth of home shopping, could provide new power to the Efficient Consumer Response initiative, according to four leading players. "The ECR initiative was a way to get the industry to wake up and realize our economics are changing, and we needed to change the way we do business," said Michael Heschel, executive vice president of information systems and operations for Kroger Co., ...

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