LAKE BUENA VISTA, Fla. -- The efficient promotion strategy of Efficient Consumer Response could usher in a more equitable distribution of promotional funds -- or "street money" -- to the wholesaler-supplied sector of the grocery industry. The possibility of such an industry change was floated last week during an exchange between Robert Stauth of Fleming Cos. and J. Mark Harran of Kraft General Foods at the National-American Wholesale Grocers' Association annual convention here. During a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.