HASBROUCK HEIGHTS, N.J. -- The Eastern Dairy-Deli-Bakery Association has unveiled a marketing plan for this year that will include a celebrity and incentives for active retailer participation. The plan will be announced next month to the consumer press once the celebrity has been selected. EDDA has for the past several years implemented a marketing plan, involving manufacturers, to boost sales of dairy, deli and bakery products in supermarkets and specialty stores. It skipped 1993, ...

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