The time-honored high-low promotional platform may not be completely obsolete, but it's certainly under severe challenge. More than a few supermarket retailers are abandoning high-low in favor of a completely everyday-low-price approach, or some permutation of EDLP. Several factors are at work motivating this change. Let's take a look at some. The most obvious reason to back away from high-low is to eliminate the "high" -- that is, to project the image of lower price points. In many ...
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