FORT WORTH, Texas — Retailers and manufacturers of organic and natural products are wise to be honest and authentic in their approach to the products because “when you look at who's buying these products, they are very discerning consumers and they want to relate to brands they buy,” said Maryellen Molyneaux, president of Natural Marketing Institute, speaking this month at the Natural & Organic Foods Efficient Program Planning Session here. The customers who shop organic tend to be ...

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