TAMPA, Fla. -- Nielsen Marketing Research North America and Efficient Market Service have formed a venture to supply retailers with daily, store-specific inventory data. ient Consumer Response initiative. The alliance was announced earlier this month at the Food Marketing Institute's Marke-Technics trade show here where more than 3,000 industry executives gathered to see the latest in industry technology. "This will marry tactical and strategic decisions and activities all the way up ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.