Retail produce merchandisers had a rough Easter, and the rest of spring is likely to keep them bobbing and weaving as their reflexes are tested in this El Nino-ravaged, highly volatile market. With typical heavily promoted spring favorites -- including strawberries, row crops, asparagus and artichokes -- in short supply or exhibiting sporadic quality, retailers told SN they are becoming quite nimble at dodging bullets and shifting their merchandising and promotion strategies. A recent ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.