PONTE VEDRA BEACH, Fla. -- Retailers are turning to new technology in electronic marketing to recapture "the old days" when shopowners knew each customer by name. perceive real value. "Electronic frequent shopper programs are going to be around for some time but once everybody gets one, it no longer provides added value. The only way you're going to get additional value is to define yourself differently," said an executive at a major Southeastern chain. "The flexibility of your frequent ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.