ROCHESTER, N.Y. -- Wegmans Food Markets here is bringing its Market Cafe out of the corner and into the traffic in a strategy meant to help it capture the attention of more shoppers -- and a bigger bite of store sales. The chain is removing the external barriers that have separated the interior of the Market Cafe, Wegmans' extensive in-store food-service concept, from the store's general traffic flow, according to a local industry observer who is familiar with the chain's operations. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.