NEW YORK -- Elsie the Cow, created by Borden 60 years ago, was feted in Manhattan's Bryant Park here last week as one of the century's Top 10 icons. It was here during the 1939 World's Fair that the public was first introduced to Elsie. The celebration included a temporary headquarters for the famous cow, complete with an actual barn, white picket fence and hay. Through a 1997 licensing agreement, Dairy Farmers of America acquired the rights to use Elsie's likeness on cheese products ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.