FOOD RETAILERS MADE much better use of their email marketing programs in the last year than retailers overall.
“Although only between 40% and 50% of supermarket have an email marketing program in place, the segment is way above average when it comes to sending out welcome letters and follow-up communications,” Bill McCloskey, chief executive officer of Email Data Source, New York, told SN last month.
Close to 100% of supermarkets use their customers' email information regularly, he said. ...
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