Some traditional strategies used for Center Store merchandising are still kings for consumers, despite earlier reports to the contrary. An SN national consumer survey reveals that shoppers are paying attention to endcap displays and coupon programs, even though some recent studies questioned whether such moves are entirely effective. Among the SN research results: some 71% of respondents said they occasionally make an unplanned purchase from an in-store sale display, such as an endcap. For ...

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