Retailers are employing a new type of energy conservation. Just take a look at the beverage aisle, where it's evident that they're safeguarding the growing energy drink category. Responding to the many new brands, flavors and sizes, including new 16- and 24-ounce cans, retailers are expanding shelf space, using more secondary displays, and boosting promotional activity. While the category is positioned for continued growth, some potential challenges loom. One retailer SN interviewed said ...

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