Americans are multitasking more, and demanding that their beverages do, too. As a result, product makers are putting out more functional beverages, and consumers are drinking them up. Category sales are expected to grow 27% to $12.8 billion by 2009 from $10 billion in 2004, according to Mintel International Group in Chicago. "Consumers are often looking for a magic bullet when it comes to nutrition," said Marnie Sherno, director of consumer health education for Clemens Family Markets, a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.