As Safeway seeks to expand its sales base, it is pursuing a variety of revenue-building
n the East Coast.
Expanding square footage by 4.5% by opening 85 new stores, including approximately 15 "next-generation" stores, and completing 250 remodelings.
Experimenting with "treasure-hunt" promotions, gift cards for other retail businesses, catalog sales, Safeway Select banks and selling ad space at the checkstands.
Expanding centralized procurement to encompass produce.
