The fourth quarter is the holiday season when thoughts gift-giving lead to purchasing video titles for the entire family. The cast of characters available for release later this year range from Batman and Willy to Shirly Temple and Gumby. The ratings of these titles makes them ideal for families shopping in mass market outlets. Studios are now looking for brand marketers to tie in their packaged goods with these titles.
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.