Health, fitness and sports videos offer special interest for consumer product tie-ins during peak exercise windows -- pre- and post-holiday, and presummer. They also serve as premium items to drive sales during promotion periods. Most of these titles are available now, allowing brand marketers to add them to existing promotional schedules. Because many are one of a series, there is also the advantage of using titles for continuity programs.
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.