It was a productive year. In January, the results of the first Efficient Consumer Response pilot programs were just being released. By December, the industry was well along the road to implementing a wide range of comprehensive ECR programs, from continuous replenishment to direct-store-delivery systems.
Retailers, wholesalers and manufacturers also began tackling, often with mixed results, the highly contentious ECR issues of efficient promotions and forward buying and diverting.
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