DALLAS (FNS) -- Marketing to the Hispanic population has nuances that operators are putting to work in an attempt to differentiate themselves from the competition. Hispanics generally have larger families than their Anglo counterparts; therefore they seek packaged goods in greater quantities. Store design needs to be friendly and oriented to the family-outing shopping style of Hispanic shoppers. Above all, Hispanic consumers want products they have grown up with -- both in America and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.