ALEXANDRIA, Va. -- According to a recent study by Promar International here, ethnic food will account for one of every seven new food dollars in the decade ahead.
Sales of ethnic foods will increase by $25 billion, a growth of about 50%, the consulting firm says.
Selling ethnic foods means more than marketing to pockets of immigrants in urban areas. About 75% of ethnic food is already being purchased by the mainstream consumer, and that trend is expected to continue, the study said.
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