Last summer Don Fisher, director of purchasing for Tresierras Supermarkets, San Fernando, Calif., went on a buying trip to El Salvador. There, he met with government officials, attended an expo and toured local markets to find out what was selling there that wasn't available through regular distribution channels in the United States. Fisher, who has spent the last 20 years purchasing ethnic products, demonstrates what it takes for food retailers really committed to selling ethnic foods, ...
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