NEW YORK -- Almost daily media coverage of mad cow disease is catching the ear of the shopping public, and retailers in turn have sought safety assurances from the beef industry, sources told SN. Consumers "want to get some sense of what we might be doing to protect them so that the effects of mad cow cannot invade their homes," said Bill Dowdall, president of Federal Market Co., a 13-store chain of specialty meat stores in suburban Buffalo, N.Y. SN talked to consumers in Arkansas about ...

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