With every change in season, there's a change in the merchandise mix in the supermarket's front-end aisle. To promote the Fourth of July, for example, retailers across the country promoted such seasonal merchandise as coolers, pitchers, cups, ice packs and barbecue grills. Creating seasonal general merchandise areas, often cross-promoted with food products, contributes greatly to the grocery chain's overall general merchandise sales. Some retailers polled by SN said these sections have ...
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