Supermarket Exec Joins MARC ckman, a former marketing executive at both Randalls Food Markets, Houston, and Marsh Supermarkets here, has joined MARC Promotion here as senior vice president and general manager for relationship marketing. Heckman had been vice president of marketing at Randalls, where he planned and directed a $40 million annual budget for consumer research, analysis, marketing and advertising. The frequent-shopper program he launched for the retailer currently has three ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.